Branding Your Church
To come to your church, people need to first know that you exist.
The best way for people to learn of your congregation is by word of mouth as parishioners tell friends and co-workers about their church home. Yet you should not rely on word of mouth alone. Proper signage, a good website, and appropriate advertising can all be important in attracting newcomers to your congregation. In this effort, branding your congregation with a logo can be invaluable. It gives an identifiable look linking all your communications to one another and to the church itself.
Here are some examples of brands created by churches in the Diocese of Georgia
Louise Shipps, created this logo for Christ Church Episcopal, Savannah. The symbolism in the seal is found here: http://www.ccesavannah.org/main/about-christ-church/about-our-seal/ and you can see at the website how the lamb from the seal is adapted for use online.
The above logo for St. Patrick’s Albany also appears as a metal sign beside the church’s entrance.
The St. Paul’s Albany logo uses the distinctive outline of the cross on the altar of the church as it’s central image.
Hard, huge, lasting, let a man confidence to multiply, give female greatly satisfy! Largo Enlargement Cream can make penile erectile strength effectively increase, so it can improve impotence, reduce such as sexual dysfunction effect, and can make the male lust exuberant. amerikabulteni.com discount viagra india We all know that one aspect impact of cialis in the uk medications is sleeplessness. So anything that occurred before sildenafil 100mg time is not a good sign to our health issue and unhealthy lifestyle. Menorrhagia is common in women with von viagra on line amerikabulteni.com Willebrand disease.
The Rev. Bill Stewart had the logo above created for the summertime service on Lake Blackshear put on by the people of Christ Church, Cordele. This logo connects to the location of the service and identifies Christ Church as the one providing this outreach ministry.
Further Examples Online
The above are only a sampling. At the websites of Holy Comforter, Trinity in Statesboro, Our Savior at Honey Creek, and King of Peace you will find further examples of churches that have branded an image that clearly links every item produced from bulletins to signage to advertising to the website. By using these images on ads in the newspaper and the sign on the grounds, you will clearly connect the two in the minds of those who have passed by your church.
More in Reach Than You Might Think
Even if you don’t feel ready to take the leap to a logo made by the churches below, consider using a consistent type font in all communications, whether newsletter, advertising or website. An effective example of this is St. John’s, Savannah whose use of a font connects its website (www.stjohnssav.org), Parish Papers and other publications. Be creative in thinking about which font represents your church best. But don’t sell yourself short as a full logo is more in reach than you might think. Put the word out and you may find the skill not necessarily within the congregation, but through an acquaintance of someone in your church you may well find a professional willing to create a compelling design as a donation in kind or for a lower price for a non-profit. And you will want the design you choose to be of the best quality possible as it will go on to represent your church to the community. But any logo, used consistently will boost the effectiveness in linking your communications to your church.
What a Logo Can’t Do
Will a logo do anything to grow your church? Certainly not. And if a logo is not part of a communications strategy, then don’t waste your time on creating a brand for your congregation. But a consistent image, used as part of a plan to make your community more aware of the healing, forgiveness and redemption found with your walls can be one way that the Holy Spirit gets the attention of someone in need of presence of God in their lives. And as everyone in your area shares that need, whether they know it or not, then formulating a communications strategy and creating a logo as part of that process is time and energy well spent.
Note: Change is the only constant other than our Triune God. This weekly email begun last week to go out every Monday, will next week be folded into the new email newsletter From the Field. This separate email will continue as one item in that new weekly email. These emails, together with other items of interest are archived at http://loosecanon.georgiaepiscopal.org/
Comments are closed.